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Archives for September 2020

Let’s Get to Work!

September 30, 2020 by Bill Wallace

Let’s Get to Work!

BLOG POST ZERO 5-of-5: This blog post is the 5th of a series of 5 posts. These 5 posts were also cross posted to my Linkedin account as a single article

The hard work lies ahead of us. There are still some technology gaps. The current positioning technologies are OK but we need more consolidation of GPS with SLAM or plane recognition, etc. I would say we can charge ahead as enough good people need to solve this issue so it will improve dramatically over the near term. There are some OK alignment techniques/technologies coming online. Mapbox has some manual alignment stuff available in their SDK for Unity. ESRI also has some tools buried in their ArcGIS SDK. These, and the others out there pretty much require manual intervention which will not work on a mass adoption scale.

It seems like Apple, Google, etc. are mostly waiting for development of full blown 3D city models.  Apple is dabbling with projects like their indoor maps program. The chaps at Dent Reality, out of London, have leveraged it to start doing a discrete indoor AR map-app solution. Facebook also recently acquire Mapillary which is surely more than just about maps and has big-time AR indictions.

The guys at Augmented.City are doing some interesting and valuable work trying to first build spatially indexed cities using a crowdsourcing method, then providing geolocated AR tags. This approach does head down the path towards solving the problem. You can lock into a local coordinate system once they have created and indexed a local “AR cloud” of your location. However, to map a significant number of cites, let alone the entire face of the earth, seems a bit like trying to empty the sea with a teaspoon. I think some combination of Tango like machine vision, real-time spatial mapping linked with AI and known maps will be the best path but who knows?  I’ll just implement what solution emerges as the best available.

On the survey-grade front, Trimble has released the SiteVision solution. To me it looks a bit like a kludge, a handle with a phone and a GPS antenna strapped to it, (I’d like to see the original duct-taped prototype) but admittedly, also seems fit-for-purpose. It starts to solve the problem but isn’t simple, isn’t free, or at least doesn’t feel free.

I will reiterate, we need to deliver a simple method to deliver this essentially complex technology. We need to find business models that remove the barriers to adoption but leave some meat on the bones, some revenue for the makers. So much of what we need is here, ready to be configured into valuable solutions. Global cloud access is proliferating as various networks / technology-plays expand their coverage and bandwidth. We’ve been collecting the “location of Things” for our lifetimes. The IoT has started to spawn the creation of necessary indexes back into the data. The display mechanisms on our mobile devices, the glasses, heads up displays, etc. are all already workable.

It’s all there for the taking. Will we be able to paddle like hell, drop in and catch the wave? I don’t want to just leave it here, but my AR mashed potatoes are getting cold and I need to get back to them. I, for one, have waxed my board. I’m watching for the swell and waiting for the next set to roll in. If someone sees them breaking outside, please do give me a yell and I’ll try to paddle out to catch that outside break if that’s where it’s happening. I hope to see some of you out there with me; it is going to be one hell of a ride.

A Final Thought

Rod Serling opened the television show The Twilight Zone with this monologue “There is a fifth dimension beyond that which is known to man. It is a dimension as vast as space and as timeless as infinity. It is the middle ground between light and shadow, between science and superstition, and it lies between the pit of man’s fears and the summit of his knowledge. This is the dimension of imagination. It is an area which we call the Twilight Zone.”

Rod was describing the Twilight Zone, but this is exactly how I see the future of AR; a vast and awesome dimension of access to the knowledge of the ages, just beyond our natural senses.

I thank you for reading. I thank Wikipedia for always having appropriate and useful links to act as my digital footnotes. Follow me on twitter, comment here or contact me if you’d like to talk about any of this or maybe better yet, just get to work delivering on this promise.

Filed Under: Journal

Innovation Drives Markets

September 30, 2020 by Bill Wallace

Innovation Drives Markets

BLOG POST ZERO 4-of-5: This blog post is the 4th of a series of 5 posts. These 5 posts were also cross posted to my Linkedin account as a single article

The AR wave will be more than just cool new shit to play with. This wave is a business opportunity of immense proportions.  I have always been amazed at how innovation drives economies in a free market. It’s really the beauty of the thing. Consider how some college student innovated his version of MySpace and created Facebook (Isn’t that what happened?). That one innovation essentially created an entire social media economy out of thin air almost literally overnight. Billions of dollars of wealth have been and are being  generated, and not just for the founders. How many social media specialists in every corporation, advertising company, and sizable business now have a swelling 401k in a career that didn’t exist a decade ago?

AR, done right, could drive the next big economic wave. However, good ideas don’t always equal good products. Big opportunities don’t always pan out to big gains. Some hard work lies ahead of us to make some good products and see this opportunity turn into gain for us all.

All that Glitters is Not Gold

You need more than a good idea for success; you need to build the right product to deliver the real value of an idea. Even though it looks to me like there are golden nuggets of AR opportunity just lying on the ground, I’ve also learned from my career in delivering technology that you must thread the needle to success. You need to find that specific combination of features, price model, audience focus, etc. to find true product breakthrough success.

I’ve enjoyed a career focused mostly on software technologies for industrial applications and construction (AEC) markets. I’ve been employed by leading global corporations and startups alike. I’ve worked in the areas of CAD/CAM/CAE, 3D Laser Scanning, Drones/Photogrammetry, 3D GPS Machine Control and survey/measurement/positioning technologies in general. I also came up through the Internet 1.0 era involved in early web portals and SaaS offerings back before AWS, Azure, etc. when you had to build your own heavy iron with physical boxes in a secure, rented server closet. In all that time, some of the most exciting innovations, to me, were not the technical achievements. They were more related to the “How” and not the “What” of the products. How they were priced, how they were marketed, how you reached your audience and led them to realize the value of your offering. This is, as opposed to what the exact and most innovative features were.

All those experiences have confirmed for a me a few basic product principles that, taken together, seem to quite often deliver success for the makers and the takers (users).

  • Configure existing and emerging technologies into a product vs spending your focus on trying to invent. Build on the shoulders of giants. Giants who have invested their money, not mine, to create the base innovation.
    • Faster time to market.
    • Potential competitors inventing better mouse traps are not competitors at all but your next mouse trap vendor for your tech stack.
  • Build the business, not the gadget.
    • There are lots of great inventions, but the best features don’t necessarily win, the best business does.
    • Identify your audience and how to reach them.
    • Let them buy the way they want
  • Make the complex simple. If you can wire together a complex stack of technologies into that proverbial big red “Do” button, you have a winner.
  • Make it “feel” free or make the purchase part of a natural progression of using the solution. This is the least resistance path to mass adoption.
    • Let a content provider pay for your tool to distribute her content to her audience, so it feels free to them. They will eat it up.
    • Of course, let advertisers buy access to your user’s eyeballs.
    • Then, let your users decide to pay to opt-out of the advertising once they have a habit of using your solution. This doesn’t feel like a buying decision, it’s just a convenience to improve/upgrade their ongoing experience, something they want.
    • Freemium or in-app purchases where a virtual coin slot lets users painlessly, mindlessly buy content, access, feature enhancement.

If we can configure the tech that exists and is emerging, adapt it for the audiences we know best and develop the correct delivery models AR will be a wave wide enough for all of us to catch a good ride.

Filed Under: Journal

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